A marketing strategy is composed of a long-term, forward-thinking plan that achieves the goals of an organization. In every marketing strategy, there are granular details that make it as a whole. These activities entail different branches–omnichannel marketing, account-based marketing, content marketing, inbound marketing, and search engine optimization.
Every branch of marketing has various work tasks that multiply as your business grows. Managing and completing these tasks in every area can cause a nuisance with manual processes in place. Marketing automation is a strategy you should incorporate if your team has been spreading themselves too thin and hunker down on a single task.
Here are five reasons why it is an investment worth making.
You can automate drip emails, posts, reports, and ads. When a website visitor opts into a form, they will automatically receive a predetermined email from you. The campaign runs its course while you are working on other things that need more attention. It means your new lead undergoes a highly relevant nurture campaign on a timely cadence without having to click the send button in an email.
A marketing automation tool can also segment new leads by their lead score and add them to a list on your CRM software. The tool identifies these leads, which you will no longer need to do it yourself manually. With the segmented lists in place, you can use triggers of which campaign would hit a specific group. For instance, you can set a separate automated workflow with hot lead scores from cold leads.
Unlike traditional systems, automation tools have a breadth of capabilities that augments marketing efforts. You are free to add more users as your team onboard another member. And if you hit your database threshold, a button is one click away to expand your CRM storage.
More apps will emerge in the years to come. Various automation tools offer a broad selection of integrating different apps for boosting platform capabilities. Integrating apps empower you to do more beyond workflow automation. For instance, you can create conditions such as feeding data from CRM and syncing deals.
Download the infographic to find out the positive outcome of using automation.
Keeping your tabs on every activity and manually creating a report is time-consuming and prone to errors and inaccuracy. Marketing automation solutions have a reporting feature on campaign performance and channels, which is critical in a data-driven world. Dashboards are pre-arranged in the tools and customizable. Creating a report is as simple as exporting the data from the marketing automation solution. Aside from the ease of reporting, it helps you forecast future campaign performance based on historical data. Understanding past efforts that worked and which fizzled provide a clear picture of your next action plan and enhance your attribution model.
Cultivating relationships in marketing is a must, but it doesn’t just involve leads, clients, and prospects. Automation solutions strengthen the relationship between the marketing team and the sales team. The more prospects marketing can reach and warm-up, the bigger the pipeline they create, giving sales teams more opportunities to close. CMOs and marketing teams will find more satisfaction from their efforts with less mundane work. On the other hand, CEOs will enjoy the influx of opportunities and deals coming to their table.
According to Marketo, marketing automation users grow their pipeline by 45% and increase their revenue by 25%. Companies see better results with automation in their campaigns compared to a manual workflow. Considering automated marketing is not pernicious to personalization. Personalized content magnifies and the software does the work for you, which contributes to pipeline and revenue growth.
Many companies forget to take care of their customers after onboarding them. They think technical assistance or service requests are enough to show the relationship. By giving your customers attention even after the sale, they will love you more for it. Keep nurturing them with relevant and insightful content. Upsell and cross-sell by creating a series of automated rules once an account shows interest in one of your service offerings. On top of relationship-building, inspire them on different solutions your business can lay down on their table. This type of marketing can positively impact your customer lifetime value over time. Remembering that marketing is a cycle––there is no end––opens up new doors to your team.
Our team will identify the right solution for you based on your goals and processes.
