Customer expectations, technologies, and global markets are rapidly changing, which poses pressure on how we should approach marketing. Although marketing is a fast-evolving discipline, some companies are still experiencing difficulty keeping up with managing the executive’s expectations.
Traditional marketing taught marketers critical thinking skills, but what about managing every request that comes in or measuring your effort’s ROI?
To give you a clear picture, let’s dive into the most prominent challenges marketing operations is facing today. As well as some tips on how to overcome them using transformation in capability and charge.
Project management is essential in marketing. Especially when you’re handling a team. It’s similar to solving a puzzle. You’re always trying to figure out which piece fits together—managing timelines, workloads, and campaigns. Sometimes, it can get overwhelming and feel like you’re missing a part, and you’d paddle behind the scenes to stay afloat.
So, what’s the solution? Implement and standardize a project management model. Here are project management models you can start implementing right now:
Agile Project Management was created for software development projects, but it also applies to marketing for managing projects.
It involves starting with a vision and then breaking it down into bite-sized pieces called “sprints” to make it more manageable. During this step, the team is tasked to identify how long each sprint will take to complete. Once the sprints are established, production starts. And during production, there is a dashboard that is visible to every team member to keep everyone updated on how each sprint is doing. Once the project is finished, a meeting is held to see what went well and what could be improved for future projects.
To wrap up, Agile Project Management is a flexible and collaborative way to complete one task at a time as efficiently as possible. These can effectively eliminate failures since issues are addressed in real-time.
The Waterfall Methodology is opposite to the Agile Methodology. It is straightforward and more sequential than an iterative loop approach. No phase begins until the prior stage is final. Should there be changes to the previous step, you have to start again—meaning you cannot alter or return to an earlier phase.
Limited time and tight deadlines
Marketing consists of endless communication—constant status updates, meetings to keep everyone in the loop, and more to track the progress of every project. These can become overwhelming, especially for small teams.
Here are some tips to get more time in your team’s day:
There’s a misconception in marketing that you have to measure everything. Marketing analytics can be overwhelming. There are various metrics you can measure but remember that not every metric should add business value. Understanding what’s working and what’s not working is an imperative part of your marketing’s growth strategy.
Here are some tips to help you find the right metric:
Let’s be real, marketing plans take up a lot of time and promote blind execution. Marketing plans spell out all the activities you’re going to do—publishing blogs, pushing ad campaigns, and more, but these activities don’t equal results.
Here’s a formula to replace marketing plans and help you optimize results:
With the fragmentation of marketing options, the dynamics of using various technologies and the proliferation of marketing technologies uncover more roadblocks and complexity. Marketing needs a straightforward approach to what effort you need to put your focus on. Consider consulting a certified expert to get your head in the game and focus on core things that will add value to your business.
There are multiple alternative solutions to these challenges. The above resolutions are just a few. Now that you have tips on how to organize the mess, it’s time to take action. If you’re looking for certified professionals to handle your marketing operations, schedule a meeting today.
We act as an extension of your team and convert leads on your behalf.