Biggest Challenges in Marketing and How to Solve Them
Customer expectations, technologies, and global markets are rapidly changing, which poses pressure on how we should approach marketing. Although marketing is a fast-evolving discipline, some companies are still experiencing difficulty keeping up with managing the executive’s expectations. Traditional marketing taught marketers critical thinking skills, but what about managing every request that comes in or measuring your […]
Why Automation is Vital to Any Marketing Strategy
A marketing strategy is composed of a long-term, forward-thinking plan that achieves the goals of an organization. In every marketing strategy, there are granular details that make it as a whole. These activities entail different branches–omnichannel marketing, account-based marketing, content marketing, inbound marketing, and search engine optimization. Every branch of marketing has various work tasks […]
What is Marketing Automation?
Every marketing team has different initiatives and challenges. As marketers scale their efforts, more campaigns add up to their plate. Managing and tracking these activities can easily get out of hand as marketing teams grow. That’s when marketing automation comes in handy. According to Marketo, marketing automation is a software platform that streamlines, automates, and […]
What CMOs Need to Know about Marketing Automation
Most of the time, the challenge faced by C-level management is driving and increasing sales to the business. Marketing and sales teams are often placed in a rabbit hole due to the pressure given to them—reaching out to prospects, nurturing cold leads, posting on social media, sending unbelievable amounts of emails a day on a […]
Steps to Get Started with Marketing Automation
1. Think about the Marketing stack you want to build. Do they all integrate with each other? Seamless integration with your apps creates a 360-view of all your efforts and captures the consumer journey all throughout. Data sync allows you to monitor the leads being nurtured easily. Take a look at this example. The moment […]