Most of the time, the challenge faced by C-level management is driving and increasing sales to the business. Marketing and sales teams are often placed in a rabbit hole due to the pressure given to them—reaching out to prospects, nurturing cold leads, posting on social media, sending unbelievable amounts of emails a day on a tight budget. The demands enmeshed in marketing are arduous, especially when the volume of work mounts up.
CMOs know how important personalization is, but the constant challenge of establishing a connection with consumers while scaling tasks in a short period have always been a roadblock. Marketing automation is a revolutionary solution to avoiding this burnout. Here are the automation benefits that every CMO will appreciate.
Timing is everything in Marketing. Experienced marketers know the right time, message, and place to reach their audience. By the time leads want to purchase a sale, companies should provide a way to make it happen; otherwise, they could lose the sale. Marketers are knowledgeable in invoking interest and triggering these emotions—that’s how automation can help you. If you’re aware when your audience has the highest open rate and engagement, you can use automation to send an email or post on social media within the specified timeframe.
Your team must be managing various channels—search marketing, email marketing, social media marketing, and website. With automation, it’s easy to personalize every ad, page, or copy that comes out. Automation tools use a personalization token which marketers can embed in their emails. Many ad engines also allow you to customize the time when an ad launches and whom to target. It gives CMOs full control in personalizing and timing their team’s efforts. All marketers, in the end, only need to schedule emails, ads, and posts.
One marketing employee can compete with a 30-person marketing department by setting up automated nurture campaigns triggered based on specific criteria. The average cost of automation tools is under $1,000 monthly, whereas hiring an employee could cost more than $4,800 per month, saving you more than $40,000 a month. You can allocate the savings on more projects and tools, turning your marketing activities effective and efficient.
Discover what marketing automation can do for your team and ROI.
Every marketer has dedicated tasks. Tasks could directly or indirectly impact revenue. A single piece of work entails innumerable microtasks when broken down into details. Teams can’t afford to run reports manually while locked into their projects. It is going to eat up their time. It would also be inexpedient to figure out what they are doing right and wrong in a manual process. Collating data from all the marketing campaigns onto one dashboard is tough, but it provides actionable insights into your next steps.
With marketing automation, the tool collects the data while you get caught up on the work. Pulling the data every reporting time or anytime in between to check how the campaigns are performing is simple. All you need to do is to set up the metrics and goals you want to track and see.
Not all leads are considered MQL or SQL. Just like organizing your files, you remove the clutter away from important files. Segmenting leads from qualified ones could take some time in a manual process, but using an automation tool, you could filter out groups by defined criteria—the number of downloads, job title, industry, engagement rate, company size, and more—in simple steps. Manually lead scoring can be inexact and highly prone to error. If a new lead comes in, the tool automatically scores them and filters them for you.
Marketing automation tools use predictive analytics for lead scoring. Predictive scoring leverages a contact’s data points across multiple touchpoints to determine which ones qualify as an MQL or SQL.
Businesses that embrace promising technologies early on and integrate them with their operations stay ahead of the curve and the competition. Marketing automation helps you delve into broader capabilities and detailed tracking of the consumer journey. It gives more in-depth insights on all touchpoints along the pipeline. What steps are you taking towards automating marketing processes? Get a free assessment to find out the best tools for your marketing team.
Our team will run a campaign on your behalf and convert leads for 30 days. No credit card needed.
