What is Lead Nurturing?

Lead nurturing is the process of cultivating relationships with your target audience. In the world of sales and marketing, we constantly look for prospects and leads. But not everyone knows your brand or, at the very least, is willing to close a deal with you. They probably don’t see the value yet, or perhaps it’s […]

How to Create a Lead Nurturing Strategy

Lead nurturing is a strategy that moves leads through the buyer’s journey. It’s an effective way of converting them into customers. Marketers launch nurture campaigns because at least half the leads are not yet ready to buy. Regardless of how you got the lead—through an opt-in form, in-person, or lead magnet, it doesn’t mean they […]