B2B Marketing through the Funnel
As a marketer, the most critical principle that always comes into play is the marketing funnel. It is considered the heart of your marketing strategies—a visual representation that displays how your customer journey looks like from discovery to purchase.
For B2C marketers, their customers’ journey is straightforward, but it can be tricky for B2B marketers. So how can B2B marketers ensure their building and optimizing the right strategies? How does the marketing funnel come into play when it comes to B2B brands?
About the webinar:
- Understanding how the B2C approach differs from a B2B approach
- Why B2B is challenging for marketers
- How leads turn to sales with B2B lead generation
- Lead generation solutions you can adopt to get more leads