The Secrets of Marketing Accountability

Teams become more productive and results-oriented when they're held accountable for their activities—both positive and negative.

How will you know if your marketing programs are effective?  Is it using the on the investment of tools? Or is it using the content output? This is where marketing accountability comes in. Marketing accountability aims to optimize the ratio of investment against output efficiency.   

Companies today are investing in marketing accountability initiatives. But investing right away doesn’t guarantee results. Sometimes their approaches are too broad and narrow, which diminishes the impact of their efforts.  

There are secret tactics you must activate to achieve a practical marketing accountability approach. In this infographic, we laid down some useful tactics you can start using to help you build more competencies and increase value creation. 

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