A/B Testing Kit
Minor tweaks on your call-to-action, image, landing page can significantly increase the number of leads you attract.
Overseeing A/B tests in your marketing efforts is a great way to learn more about your prospects and how you can drive more traffic to your website.
Marketers are often misunderstood when they bring A/B testing into their marketing campaigns. Some think it’s too complex when in reality, it’s easy. A/B testing is all about optimizing your elements, picking out the right variables, finding actual results, and tracking those results to improve your conversion rates.
To help you get started with the process, here’s a template to get started. Inside, you’ll find a simple and easy-to-use A/B test tracker and significance calculator that will help you track your results over time.