A Guide to Qualifying Your Leads
Not all leads are qualified for a sales call. They could be a job inquirer, partnership specialist, or a spam bot. Lead qualification helps to determine who to contact and if they fit your ideal customer profile.
Your inbound program is generating fresh leads. Congrats!
Now, what do you do with them? It’s time to qualify them and maximize your efforts in nurturing them into best new customers. Lead qualifying is all about gathering insights, asking the right questions, and eliciting the correct information.
There are several strategies and techniques that can make the lead qualification process less daunting. Here’s a checklist to help you ramp up the process.